WHY ADVERTISE ON RADIO?

Radio advertising is:

1. Efficient:  You can target your message to specific demographics.
2. Effective:  The spoken word can be more engaging and powerful than ad copy.
3. Fast:  You can get your spot up and running in no time.
4. Affordable:  Television and print ads cost up to ten times more, but reach fewer people.
5. Familiar:  People are accustomed to the presence of radio in their car, at work, and now through their mobile phones and on the internet.
6. Trusted:  For listeners who trust a particular station for news and information, greater trust can be inferred for the station's advertisers.

In the Car.  Arbitron determined that on average, people spend more than 14 hours per week in their cars, and for those listening to any device (CD players and cell phones being the most significant alternatives), 78% listen to AM/FM radio all or most of the time.

At Work.  The largest in-car audience occurs during the weekday morning commute.  After arriving at work, a surprising number of these commuters go right inside and turn on . . . another radio.  Whereas many workplaces permit only limited internet access and no television, most freely allow employees to listen to radio during business hours.

At Home.  At morning drive-time's peak hour of 8 a.m., almost as many people are listening to radio at home as in the car.



WHY SPONSOR TLAP?

Due to its subject matter, Today's Law and Politics is a natural fit for lawyers and companies who advertise law-related services.

The ordinary advertising strategy relies heavily upon repetition - first to increase the chances of reaching the potential client and then to hammer one's name into his consciousness.  This can be expensive. 

Today's Law and Politics will air at the same time every day, with a total running time of only four minutes.  Because of this distinctive format, its regular listeners will be there at the same time every day to hear your ad.

While we also recommend some repetition of our sponsorship message within reasonable proximity of the broadcast, regularity and consistency are our main approaches to achieving "top of the mind" awareness for your firm when a potential client discovers the need of representation.

To listen to some of our past reports, click here.

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ABOUT KEN McNEIL

Our Chief Correspondent's unique and engaging analysis of legal developments in the news derives in part from his rich and textured background.  At Harvard Law School, he distinguished himself by winning the Williston Contracts Competition.  He also holds Bachelor and Master of Arts degrees in political science from the University of Pennsylvania, and a Bachelor of Science in Economics degree from Penn's Wharton School.

Beginning his legal career at one of Chicago's largest law firms . . . . read more 

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